> For the complete documentation index, see [llms.txt](https://docs.wafra.sa/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wafra.sa/crm/lost-reasons.md).

# Lost Reasons

### Lost Reasons <a href="#crm0" id="crm0"></a>

While working with leads/opportunities, you might lose some of them due to certain reasons. In Odoo CRM, it is possible to keep track of such leads/opportunities along with the reasons. Later, you can regain these lost opportunities with the assistance of Odoo. Under the **Configuration** menu of the CRM module, you will be able to get the **Lost Reasons** option which will give access to the platform to configure the reasons for losing leads/opportunities.

<figure><img src="https://www.images.cybrosys.com/images/odoo-book-16/odoo-book-16-crm-53.png" alt=""><figcaption></figcaption></figure>

You can find some already configured Lost Reasons on this platform. Now, using the **Create** button, we can create a new lost reason. This can be done within a few clicks. As soon as you click on the **Create** button, a new line will appear under the existing line where you can simply mention the lost reason.

<figure><img src="https://www.images.cybrosys.com/images/odoo-book-16/odoo-book-16-crm-54.png" alt=""><figcaption></figcaption></figure>

After mentioning the reason, the new Lost Reason will be saved in your database. Now, let’s take a look at how to use these reasons for a lost lead/opportunity. While managing a lead/opportunity in the Odoo CRM module, you will be able to get the option to mark the opportunity as **Won** or **Lost**.

<figure><img src="https://www.images.cybrosys.com/images/odoo-book-16/odoo-book-16-crm-55.png" alt=""><figcaption></figcaption></figure>

If you lose an opportunity, you can use the **Lost** button. As soon as you click on this button a pop-up will appear to mention the lost reason.

<figure><img src="https://www.images.cybrosys.com/images/odoo-book-16/odoo-book-16-crm-56.png" alt=""><figcaption></figcaption></figure>

In the drop-down menu, you will get the list of lost reasons that we configured earlier. You can select a suitable reason from the given list and click on the **Submit** button.

After submitting the lost reason, your opportunity will be marked as Lost as shown in the screenshot below.

<figure><img src="https://www.images.cybrosys.com/images/odoo-book-16/odoo-book-16-crm-57.png" alt=""><figcaption></figcaption></figure>

If you want to regain the lost opportunity, you are allowed to use the **Restore** button. If there is any possibility to restart the business from a lost opportunity, you can use this button and create a new opportunity.
